FrostFest Wisconsin | Wisconsin's Winter Festival

Wisconsin's Winter Festival

FrostFest transforms Franklin Field into Wisconsin's premier holiday destination, where families and friends gather to celebrate the season together.

More than a holiday light display, FrostFest combines spectacular lights, exciting winter attractions, live entertainment, festive food and drinks, holiday shopping, and unforgettable experiences into one magical evening.

Whether you're making memories with family, planning a holiday date night, or gathering with friends, FrostFest is designed to become your newest holiday tradition.

Explore the Festival

What's Included with Admission?

Holiday Light Displays

Walk through dazzling holiday lights throughout Franklin Field.

Live Entertainment

Enjoy festive performances and holiday music throughout the evening.

Santa & Holiday Characters

Meet Santa and capture memorable holiday moments.

Interactive Photo Opportunities

Create lasting memories throughout the festival.

Food & Beverage Village

Warm up with seasonal favorites and holiday treats.

Holiday Marketplace

Browse gifts, crafts, and unique holiday shopping.

Looking for even more fun? Add to your FrostFest experience with optional attractions including snow tubing, the Ferris Wheel, Cocoa Cup Ride, Carousel, Swing Ride, games, holiday photos and more!

Celebrate Together

Groups of 15 or more receive exclusive benefits, including reserved arrival windows, complimentary hot cocoa, dedicated gathering space, and discounted admission.

Group Information

Ready to Create Winter Memories?

Experience Wisconsin's Winter Festival this holiday season.